Resolve to Audit Your Personal Brand

Resolve to Audit Your Personal Brand

Visit a Starbucks anywhere in the world, and you will encounter a familiar experience: friendly, knowledgeable baristas who serve made to order cups of coffee in recognizable green and white cups. Starbucks’ memorable brand builds trust with customers and keeps them coming back, even though they often pay a bit more for their favorite beverage.

Companies spend millions to create and promote compelling brands that effectively communicate who they are and what they offer. Every company has a brand—and so do you. Whether you know it or not, everything you wear, say, and do—both online and offline—defines your brand. So, what exactly are you promoting? Are you branded for success or failure?Continue reading

The 6 F’s of Goal Setting

The 6 F’s of Goal Setting

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” Pablo Picasso

Setting goals is not difficult, you simply need a step-by-step plan for how you will get from where you are to where you would like to be. There are short-term goals, like saving money for a vacation; and there are long-term goals, like saving money for a new home. Achieving any goal is not a race, but rather a journey towards a life you wish to live. Rarely is the journey without challenges and setbacks. Having a clear vision of what you desire will help you remain focused and enable you to revise your plan as needed.Continue reading