Resolve to Audit Your Personal Brand

Resolve to Audit Your Personal Brand

Visit a Starbucks anywhere in the world, and you will encounter a familiar experience: friendly, knowledgeable baristas who serve made to order cups of coffee in recognizable green and white cups. Starbucks’ memorable brand builds trust with customers and keeps them coming back, even though they often pay a bit more for their favorite beverage.

Companies spend millions to create and promote compelling brands that effectively communicate who they are and what they offer. Every company has a brand—and so do you. Whether you know it or not, everything you wear, say, and do—both online and offline—defines your brand. So, what exactly are you promoting? Are you branded for success or failure?Continue reading

When Does Comfort Become Inappropriate?

When Does Comfort Become Inappropriate?

If others are distracted by your clothing or the lack thereof, your professional presence takes a negative hit. ~Deborah King

We live in an increasingly casual society — casual in our dress, behavior, and communication. Additionally, as Americans, we believe that our personal comfort trumps the comfort of everyone else. After all, I have a right to wear what I wear, do what I do, and say what I say. While I may have the right, should I?Continue reading

How to Be a Star Traveler

How to Be a Star Traveler

Travel season will soon be with us and for many that will include travel by air. Whether your get-away is for spring break, summer relaxation, a search for a warmer climate or the routine of work, travel can be fun, or it can be frustrating. What makes the difference? Preparation.

Preparation includes more than selecting your destination, purchasing your tickets, securing your hotel and deciding which sites you will visit. While these are important considerations, being prepared for the travel experience is equally important.Continue reading

7  Social Skills Everyone Should Master

7 Social Skills Everyone Should Master

Strong social skills enable you to cultivate respect, goodwill and trust with others. They elevate your confidence, poise and professionalism. They open doors for you like nothing else can.

Where did you learn your social skills? Continue reading

How to Wear White Pants & Sheer Tops

How to Wear White Pants & Sheer Tops

A girl should always be two things: classy and fabulous. ~Coco Chanel

Spring is finally here, and soon to follow will be white pants, sheer tops and summer dresses. Knowing how to wear these items with class and style requires a full length mirror, good lighting and an honest evaluation. Here are a few tips to remember.Continue reading