Resolve to Audit Your Personal Brand

Resolve to Audit Your Personal Brand

Visit a Starbucks anywhere in the world, and you will encounter a familiar experience: friendly, knowledgeable baristas who serve made to order cups of coffee in recognizable green and white cups. Starbucks’ memorable brand builds trust with customers and keeps them coming back, even though they often pay a bit more for their favorite beverage.

Companies spend millions to create and promote compelling brands that effectively communicate who they are and what they offer. Every company has a brand—and so do you. Whether you know it or not, everything you wear, say, and do—both online and offline—defines your brand. So, what exactly are you promoting? Are you branded for success or failure?Continue reading

When Does Comfort Become Inappropriate?

When Does Comfort Become Inappropriate?

If others are distracted by your clothing or the lack thereof, your professional presence takes a negative hit. ~Deborah King

We live in an increasingly casual society — casual in our dress, behavior, and communication. Additionally, as Americans, we believe that our personal comfort trumps the comfort of everyone else. After all, I have a right to wear what I wear, do what I do, and say what I say. While I may have the right, should I?Continue reading

The Power of Real Beauty

The Power of Real Beauty

Every woman wants to look and feel beautiful. This desire is not evil or being conceited; it is part of how you are made.  If that is true, and it is, why do so many women struggle with insecurities about their appearance?

How would you respond if someone you just met told you that you are beautiful? Would you believe them, or would you discount their comment? Maybe you would smile and say, ‘Thank you,’ but in your heart doubt what they have said.

Doubt is often rooted in comparison. If I looked like ________, then I would be beautiful. Every time you compare your reflection in the mirror to the constant flood of perfectly altered photos in the media, and on social media, insecurities take hold. No one can measure up to that – not even the models.Continue reading

Don’t Do This at Work

Don’t Do This at Work

Every job has its share of frustrations, and those frustrating moments typically have little to do with job responsibilities or technical issues.  Many of these office stress points are due to inappropriate behavior, dress, grooming or communication.  These aggravating situations often are the ‘elephant in the room’  that no-one is willing to address.

Here are some of the most common things people wish others would never do in the office.Continue reading

How to Be a Star Traveler

How to Be a Star Traveler

Travel season will soon be with us and for many that will include travel by air. Whether your get-away is for spring break, summer relaxation, a search for a warmer climate or the routine of work, travel can be fun, or it can be frustrating. What makes the difference? Preparation.

Preparation includes more than selecting your destination, purchasing your tickets, securing your hotel and deciding which sites you will visit. While these are important considerations, being prepared for the travel experience is equally important.Continue reading