Visit a Starbucks anywhere in the world, and you will encounter a familiar experience: friendly, knowledgeable baristas who serve made to order cups of coffee in recognizable green and white cups. Starbucks’ memorable brand builds trust with customers and keeps them coming back, even though they often pay a bit more for their favorite beverage.
Companies spend millions to create and promote compelling brands that effectively communicate who they are and what they offer. Every company has a brand—and so do you. Whether you know it or not, everything you wear, say, and do—both online and offline—defines your brand. So, what exactly are you promoting? Are you branded for success or failure?Continue reading